A dynamic web analytics interface allows you to get up to date information on how your website is being viewed by the public. All of the enterprise web analytics dashboards we deploy allow you to measure against business objectives, benchmarks, baselines, etc. Marketing teams can derive return on investments (ROI) for various marketing campaigns.
Being able to decipher metrics properly on how users are accessing your website is vital in order to make sound business decisions. The array of web analytics software we deploy all allow for multi-layered analyses.
Charts and graphs allow you to monitor progress over time against your marketing goals. Web analytics software allows you to mine server log statistics for what matters most to you. For e-commerce sites, correlate how various marketing campaigns translate into sales through your website.